About Us


Aurora Action Sports/ The Ski Rack is one of Western New York’s leading ski/snowboard retailers, offering a broad selection of trusted equipment and apparel. For the last 59 years, Aurora Action Sports/The Ski Rack has provided excellent service and products for our customers. We are more than just a store-we are a trusted friend!

Come in and find out for yourself how passionate we are about outdoor winter fun.

At Aurora Action Sports/ The Ski Rack, we offer our customers the best brands of Alpine, Snowboard and Nordic ski equipment and clothing for the lowest prices – we will not be undersold!

More important, our goal is to help you find the right product for your specific needs so that you receive the highest value for your purchase.

Come visit us today!

Store Hours: (Serving You All Year Long)

(Season Hours – Subject to Change. Call to verify 652-7180)


****During The Week of May 14th the Store Will Only Be Open on Saturday ***

Day Of Week Hours
 Monday : Closed
     Tuesday : Closed
Wednesday : Closed
   Thursday : 12:00 PM – 6:00 PM
        Friday : 12:00 PM – 5:00 PM
    Saturday : 11:00 AM – 4:00 PM
      Sunday : Closed